Thursday, January 17, 2013

Gap meets Peter Rabbit.

“I remember I used to half believe and wholly play with fairies when I was a child. What heaven can be more real than to retain the spirit-world of childhood, tempered and balanced by knowledge and common-sense.”  

“Believe there is a great power silently working all things for good, behave yourself and never mind the rest.”  

(I <3 beatrix="beatrix">

I was invited to an event to view Gap's latest collection this morning, a collaboration to celebrate 110 years of Peter Rabbit. It was the first time I've ever been invited to a PR event that I actually wanted to go to, I'm going to go ahead and call that a milestone. (I think that makes this a sponsored post, I'm not sure on the technicalities.)

The collection is really lovely, there are a handful of baby-soft rompers with the original Peter Rabbit  illustrations printed onto them, but on the whole the interpretation was much subtler than I was expecting. Beautiful prints inspired by the stories, thick knits as worn by Beatrix Potter's bunnies, knitted hats with little ears; as opposed the heavy branding and embellishments more common when children's characters meet children's clothing. I wanted to buy it all and was kind of pissed off that sizing stopped at 24 months, it's almost as if Gap didn't have W&P in mind when they designed a bunny inspired range.